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Projection Screen, ASOS

Fabric Feature, Soho CoffeeMuseum Feature, National Maritime Museum

Reception Feature

  • Project: Projection Screen, ASOS
  • Description: Reception Feature
  • Client: ASOS
  • Location: Camden, London
  • Applications: Feature Reception
  • Fabric: HTC Polyester
  • Frame: Aluminium
  • Fixings: Aluminium
  • Ref: 1914

TensileFabric installed this huge projection screen that sits above the reception of the impressive new HQ of ASOS in Camden, London.

The 10m tall x 2.7m wide screen is constructed from a bespoke aluminium frame and is covered in fabric to all 4 sides - with additional fabric lining the inner bottom faces (to avoid some site lines being exposed). The rear face, which faces into the building floors, has a dye sublimated print to it - this pattern reflecting details of elements within the area of the building.

A specifically designed channel was also incorporated into the bottom of the frame to accommodate the LED lighting and acrylic light diffuser - that forms the main light over the reception desk on the ground floor.

The images projected onto the screen come from 3 front projectors positioned opposite bulk head. These work in turn and together, to project full height and smaller images - that are continually changing.

This screen should require no maintenance in the future beyond vacuuming of any horizontal surfaces.